Posted tagged ‘independent publishing’

IBPA at ALA 2012–“Independent publishers have the most unique product”

July 10, 2012

According to Publishers Weekly – “It was an upbeat annual conference for the American Library Association in Anaheim, but attendance figures barely squeaked past that of last year’s show in New Orleans. As the show closed, ALA officials reported that 20,134 attended the 2012 meeting in Anaheim, roughly flat with the 20,125 at the 2011 show. The number of paid attendees dipped, however, to 11,056 from 11,988 in 2011, while the number of exhibitors ticked up slightly in to 5,388 from 5,274 last year.”

According to Library Journal – “Hot button topics going into this year’s American Library Association (ALA) conference in Anaheim, CA, included what the Georgia State ereserves decision means for the future of fair use, what librarians will use to replace the now-defunct Meebo for virtual reference, and of course, whither ebooks for libraries?”

This year the show was in our back yard, which is great if you forget your business cards or a shoe – which we didn’t – and, you could run into a librarian from your former high school – which we did! That was fun.

IBPA has been attending ALA for 20+ years now, so we usually land a pretty good location on the show floor. This year we were in the perfect spot between Scholastic and Penguin Books, so the traffic was steady and constant. The mood for the show was decidedly “excited and interested” and the IBPA booth was full of visitors. The exception was during well-attended classes after which we would get the overflow groups, eager to get back out onto the show floor. This is to be expected, as the ALA show is the librarians’ annual conference, which includes their own seminars, author breakfasts, and other programs.

And, we certainly enjoyed representing our members’ titles this year.

Here are some links to a few articles about specific topics of interest and happenings at the show:

PW DailyALA 2012 Attendance Roughly Flat with 2011 http://bit.ly/KYuZHt

PW DailyAuthor Rebecca MacKinnon Kicks Off ALA With Talk On Digital Privacyhttp://bit.ly/OjqZ4j

 PW DailyMore Religion Publishers Join Exhibitors at ALA  – http://bit.ly/KYuZHt

 PW Daily – As ALA Opens, Pew Issues Report On Libraries and E-Bookshttp://bit.ly/KYv6CW

Shelf Awareness – ALA Celebration in Disneylandhttp://bit.ly/MSmTwQ

Library Journal – News from ALA Annual 2012 http://bit.ly/LvAWs7

The nice thing about library shows is that the pace is pretty even and librarians are, well… nice! They are also interesting and intelligent, informed and funny and will quite often, surprise you. We met with so many librarians who were happy to see the IBPA booth and reminded us that, “Independent publishers have the most unique product.”

Booth signs proclaiming “IBPA—The Best in Independent Publishing” and posters announcing that” Independent Publishers Rock” and “Support Independent Publishing” were attention-getting and had the desired effect—to attract visitors into the booth. Again this year, we offered postcards and bookmarks—they were hot, hot, hot!

To check out photos from the booth, please see the IBPA Facebook page: http://on.fb.me/MufPLc

The ALA show is primarily an information gathering show and librarians are the ultimate information gatherers. Some librarians are very specific in their needs and we follow them with catalog in hand, circling requests. Others stand in a certain genre for a period of time, make a detailed list and move on with precision. The great thing about librarians is that they will walk right into the booth and start “shopping,” because librarians are genuinely interested in the product from independent publishers.

Year after year, librarians come to the IBPA booth to see our display and to tell us that they appreciate the IBPA mailings as well. As a point of information, we took a straw poll at the Public Library Show (PLA) as to whether librarians preferred print or email to receive their information. The result was two to one in favor of print!

Specific interests voiced this year were in Children’s and Young Adult titles, History and Historical Fiction and Science, although the entire stand received well-deserved attention.

We had a beautiful color catalog this year that we handed out to so many librarians. For those who didn’t want to carry one more thing, we took names to send it to them after the show.  We will also send the PDF of the catalog to the entire list of librarians we collected at the show.

The catalog is posted on the IBPA site here: (View at 100 %)

http://www.ibpa-online.org/featuretitles/ALACatalog2012(lowres).pdf

In addition to the Featured Titles area, the catalog is posted in the Book Professionals area of the site and the database by genre of all of exhibiting members’ titles is linked to both areas here:

http://www.ibpa-online.org/featuretitles/ala.aspx

Orders usually take place as a library’s fiscal year ends which is when they get their dollar allocation for the year. Many of you can expect to see orders through your listed wholesaler or distributor (or website) over the next 6-7 months.

We gathered seven hundred plus contact names of librarians from all over the U.S. who specifically left their information at the IBPA booth and exhibiting members can receive a copy of that list upon request.

We also had some wonderful members visit the booth this year. Thank you to everyone who came to the booth to visit and lend a hand. We really appreciate your enthusiasm and support!

The books in the booth were donated to the ALA’s charity benefiting literacy.  If you have any specific questions about the display or the ALA conference, please feel free to contact the IBPA office. We are happy to help.

Thanks to the members who participated and supported IBPA.

We appreciate you!

Lisa Krebs, Terry Nathan, Patti Grasso at ALA 2012

IBPA names BENJAMIN FRANKLIN AWARDS™ Finalists

May 10, 2012

The Independent Book Publishers Association (IBPA) is proud to announce the finalists in the 24th Annual Benjamin Franklin Awards™. The three finalists in each of the 54 categories were chosen from close to 1,300 entries, and one winner per category will be announced at the Benjamin Franklin Awards ceremony on Monday evening, June 4th at the Marriott Marquis Hotel in New York city on the eve of BookExpo America 2012.

Top experts in the book industry, including librarians, booksellers and design experts, judged every entry. In keeping with IBPA’s educational mission, all entrants receive a written critique with advice on how to improve their publications as well as kudos for the good work produced.

Honoring excellence in publishing annually since 1988, the Benjamin Franklin Awards™ have recognized publishers as large as John Wiley and Sons, DK and Sourcebooks, and as small as Happy Quail, Appell Publishing, and Exalt Press.

This year’s finalists include a spectacular array of titles from publishers large and small, including The Drama-Free Office from Greenleaf Book Group, LLC, Empowering Spanish Speakers – Answers for Educators, Business People, and Friends of Latinos from Summerland Corp., My Grama’s Garden from My Grama’s Garden and more…

The Independent Book Publishers Association, the largest not-for-profit association of publishers in the United States, is pleased to honor this year’s Benjamin Franklin Awards.™ finalists.  A complete listing of finalists may also be found on the IBPA website http://www.ibpa-online.org/pubresources/benfrank2012_finalist.aspx

IBPA member titles rock the house at the Public Library Association Conference

April 16, 2012

Following is an excerpt from a report, written by Assistant Director Lisa Krebs, on IBPA’s recent attendance at the PLA  Conference.  More than 125 members exhibited their books in the IBPA booth and many of those also participated in in-booth autographing sessions. Each member who exhibited their title received a full report on the show as well as contact information for the more than 500 librarians who visited the IBPA booth. See the conference in photos on IBPA’s Facebook page and browse the color catalogue of the titles at the IBPA site here

PLA Report

According to Publishers Weekly (3/23/12): More than 8,700 attendees and over 400 exhibitors gathered in Philadelphia, March 13–17, for the Public Library Association 2012 Biennial Conference, and despite lingering discord with publishers over e-books and ever-tightening budget constraints, the mood of the show was upbeat, with a strong slate of popular authors, keynote speakers, and a professional program that focused on advocacy and, of course, books.

From the PLA press release: “As society continues to change the way it consumes information, libraries are on the front lines when it comes to adopting new technologies,” said PLA president Marcia Warner, director of the Grand Rapids (Mich.) Public Library. “The PLA Conference offers librarians from across the nation an opportunity to discuss the changing nature of public libraries and their evolving role in the communities they serve.”

The PLA is one of the most informative shows IBPA attends. The hours are moderate, and the librarians are very focused on collecting information. The next show, PLA’s 15th National Conference will be March 11-15, 2014, in Indianapolis, IN.

As an every other year show, the PLA “travels” the coasts each conference. This time it was the on the East Coast in Philadelphia, PA.  IBPA had a good location near the entrance of the show and close to some popular library vendors. The PLA show is primarily an information gathering show and librarians are “the” information gatherers. Most librarians are very specific in their needs and we help them fill out their lists with the books we had on hand at the booth. Others stand in a certain genre for a period of time, make a detailed list and move on with precision.

Librarians are genuinely interested in the product from independent publishers. Every year, we are approached at the booth by librarians who receive our mailings and tell us how much they appreciate how “one-of-a-kind” and specialized small press titles can be. As one librarian put it, “Independent publishers are the ones with cutting-edge and unique product.” Some librarians gravitated towards the booth just because they saw the word “independent” and wanted to show support and have a look.

It was also great to hear that the librarians are using and appreciate the IBPA flyer programs. Many told us that they pass the fliers to their colleagues and hold onto them for future purchases for their collections. This year, we took a straw poll about how these librarian specialists prefer to receive catalogs and information about your titles – Print or Email? We asked men and women, new and seasoned and the answer was the same. Surprisingly, while a few like getting email catalogs, the result was two-to-one in favor of still receiving print.

Here are some of the comments:

–        “I prefer print because I like to mark it up.”

–        “I get too many emails—prefer print.”

–        “Print catalogues stack up in my office—I’d much rather have e-catalogues”

–        “No matter what the format, easy ISBN access is critical.”

–        “I can more easily share print catalogues with my colleagues.”

Some interesting notes from the show:

  • Send posters to libraries, lots of posters – with useful information and web addresses. Librarians will definitely put them up, especially if it ties in with a certain week, month or holiday.
  • A review from one of the following magazines is the stamp of approval that is often needed to write a purchase order: Library Journal, Publishers Weekly, School Library Journal and Booklist. Other magazines, newspapers and websites are used as well, but one of these magazines will definitely influence a purchase. Therefore, if you have received a review in any of these publications, please make sure it is prominent in any promotion you send to the library.
  • Moreover, reviews in general are very necessary for acquisition. It is suggested to get reviews from your local librarian, experts in your field, people of merit in your industry or genre. Even other publishers, if they are well known in the genre, are good review sources.
  • “Independent” is “in” and has been popular for librarians, but especially now. So, make sure that your paperwork, brochures, website, etc. contain the words “Independent” and “Indie” publisher.

Specific interests voiced this year were in specific health issues, young adult and reference titles, although the entire stand received well-deserved attention.

The books at the IBPA booth this year were donated to Better World Books after the show. All proceeds from the books will go to help generate funding for Plan USA’s relief and educational programs in Haiti. Plan USA has been working in Haiti since 1973. They were recently selected by the Haitian government to implement the country’s education restoration effort alongside the Ministry of Education, UN agencies, local and international NGO partner

View the PLA Facebook page with photos

 

The Other Bunch of IBPA Publishing University Payoffs

February 20, 2012

By Tom Doherty

Thinking about my experiences at IBPA Publishing University over the years, and anticipating this year’s University, I realized that the event helps my business in two broad ways.

It helps me meet the challenges I know I face today. When I have recognized a problem I need to solve, a gap in my knowledge I need to fill, or an opportunity I want to explore, IBPA Publishing University seminars are a source of new insights and information. I learn what peers are doing to take advantage of new technologies, to manage costs, to seize new opportunities, and to gain a firmer grasp on a rapidly changing marketplace.

I encourage you browse the IBPA Publishing University website to see all the great seminars designed to meet the challenges you know you face today.

But IBPA Publishing University also helps me — and other publishers — accomplish things that might not be captured by seminar titles, and that we might not have thought about including in a IBPA Publishing University agenda.

For example, it helps me manage and motivate my staff, learn which IBPA programs would be valuable to my company, make and strengthen relationships with peers and industry experts, psych myself up to learn about that one aspect of the business that I dread, and affirm my strengths.

The Power of Me Plus

The first time I took a staff member to IBPA Publishing University I was a sales and marketing manager and my colleague had recently joined our team as a marketing assistant. Bringing this assistant saved many, many hours of training and served as a powerful motivator for someone who would become an outstanding employee.

As a bonus, it freed up time for me to focus on non-marketing seminars and networking opportunities.

Since that first time I have taken other employees to IBPA Publishing University to encourage, motivate and educate.  Every time, I left feeling that the money spent paid immediate and tangible dividends by reducing training time for these employees, increasing their self-confidence and encouraging high performance.

Picking Programs

During my first few years as an IBPA member, the only benefits I took advantage of were the discounts for IBPA Publishing University and my subscription to the Independent.  Although I would still be a member today just to get these two benefits, I now use a great many others as well. Talking with other attendees at IBPA Publishing University has provided a great way to find out firsthand which programs worked best for which publishers.

Several years back at an IBPA Publishing University luncheon, the people I was sharing a table with were griping about how difficult and expensive it is to reach librarians when somebody spoke favorably about the IBPA library flyer mailings.  So I signed up for the next one, and since then we have participated in many IBPA mailings.  I can’t imagine a more cost-effective way of reaching a large audience of book buyers.

IBPA membership benefits go well beyond marketing and promotion, to deal with shipping, distribution, insurance, and legal, editorial and financial matters. Because the best mix of benefits varies from publisher to publisher, it can be difficult to know where to start. Reports from those who have used specific benefits can be a big help.

A Wealth of Ways to Interact

Networking is always on my to-do list.  Of course, social media now offer many options for networking, but there is still nothing like doing it face to face.  The beauty of IBPA Publishing University is that it brings together people at every level of publishing.  It doesn’t matter if you’re a newbie or a seasoned pro, I guarantee you’ll meet people just like you at IBPA Publishing University, people working through the same challenges and opportunities that you are facing.

At IBPA Publishing University you can be mentor, mentee, peer or some combination of each.  I have never found a better environment for meeting people in the business. It provides a place you can let your guard down and establish professional rapport with people who appreciate the art and science of publishing as you do.

Bearding a Bugaboo

So far, I have been focusing on what you can do besides attend the seminars at IBPA Publishing University, but I do one thing about the seminars that I encourage you to do: Explore something you dread.  I sign up for at least one seminar covering a topic I have avoided because it seemed uninteresting or complicated.  And that’s one reason I now know much more about social media than I used to know.

Think about the one thing you like least about your job, and explore that at an IBPA Publishing University seminar.  It might be the only time you deal with the topic all year.  Then again, it might be the start you’ve needed to reveal that what you dread is helpful instead of scary.

Building Confidence

Finally, I want to emphasize that IBPA Publishing University builds the confidence we all need to make faster and better decisions. It provides an important way of getting feedback about things you do know as well as a way to explore what you don’t.

So my best advice from experience is: Sign up for all those seminars you’re looking forward to plus one you might normally avoid; take advantage of every available benefit beyond the seminars, and bear in mind that the confidence you gain by learning new things and validating what you already know can make all the difference in your performance and job satisfaction in the year ahead.

Tom Doherty has been president of Cardinal Publishers Group since 2000 and publisher of Blue River Press since 2004.  Prior to Cardinal Publishers Group Tom worked in publishing for nearly 20 years including eight in book distribution with Time-Warner and The Hearst Corporation.  During his time at Cardinal Publishers Group, a full service distributor, Tom launched more than fifty new imprints.  As publisher of Blue River Press he published notable New York Times bestselling authors James Alexander Thom and Jack D. Hunter as well as category non-fiction and regional best sellers. Tom serves on the IBPA board of directors.

Goodreads CEO Otis Chandler and Berrett-Koehler Publisher and President Steve Piersanti to keynote the 24th Annual IBPA Publishing University in San Francisco March 9-10

February 10, 2012

For immediate release:

Otis Chandler, founder and CEO of Goodreads, the home of more than 7 million members who have added more than 250,000,000 books to their virtual shelves, will be the Saturday, March 10 luncheon keynote speaker for the 24th annual IBPA Publishing University in San Francisco on March 9-10. Chandler will speak in a “Fireside Chat” format hosted by Michael Wolf, Vice President of digital publishing at GigaOM and commentator for such outlets as CNBC and Bloomberg TV on technology market trends.

Kicking off the IBPA Publishing University on Friday, March 9, will be the opening keynote presented by Steve Piersanti, founder, president and publisher of Berrett Koehler.  Celebrating its 20th anniversary in 2012, Berrett-Koehler is a leading independent publisher of progressive books on current affairs, personal growth, and business and management and a pioneer in the digital publishing arena.

Chandler and Piersanti join more than 50 industry experts who will present a day and a half of programs designed to provide publishers of all sizes with the hands-on, how-to tools they need to promote, market and sell more books

Highlights of IBPA Publishing University include:

  • More than 20 sessions including the hottest how-to topics in publishing led by industry experts in sales, marketing, social media, copyright and more
  • The back-by-popular demand “E-magination” panel of  industry prognosticators weighing in on what’s new and next in social media
  • Early bird session featuring Dan Poynter, publishing authority and author of The Self  Publishing Manual”
  • The opportunity for attendees to “Ask the Experts” in their own private consulting session by appointment
  • A dedicated track of sessions designed to guide self-published authors and brand new publishers in choosing their best options

For additional information, session details, photos and information, visit IBPA Publishing University  http://www.ibpapublishinguniversity.com

Founded in 1983, the Independent Book Publishers Association  http://www.ibpa-online.org is the largest not-for-profit trade organization for publishers in the United States, serving more than 2700 book publishers of all sizes. IBPA’s mission is to help independent publishers market their titles, to provide education on all aspects of publishing, and to act as an advocate for publishers’ rights.

Amazon’s Kindle Lending Library–What Does it Mean For Publishers? IBPA Wants to Know What You Think

November 21, 2011

Following are two perspectives on the Kindle Lending Library. The first piece entitled “Controversy Rages: Amazon to Lend Books” was originally written by IBPA Board Chair Stephen Blake Mettee for his blog, The Write Thought and appears here with his permission. The second piece, written by IBPA President Florrie Binford Kichler, raises some questions for publishers and a request for feedback. We want to know what publishers think about the Amazon Kindle Lending Library so please leave your comments!

Controversy Rages: Amazon to Lend Books

by Stephen Blake Mettee

There’s been quite a ruckus in the book publishing world lately. Amazon.com has recently announced its long-anticipated foray into lending e-books.

Kindle owners who are also Amazon Prime members, in addition to getting free two-day shipping on their orders and “unlimited instant streaming of thousands of movies and TV shows,” can also borrow books to read without an additional payment (Amazon Prime membership costs $79 per year). There doesn’t appear to be any limit on how long a book can be borrowed but only one book can be borrowed at a time.

Amazon says its lending library offers over 5,000 titles including 100 New York Times bestsellers. This is a far cry from the millions of print titles available on Amazon or the hundreds of thousands of e-books available as Kindle editions, but it is a toe in the water and publishers, authors, and literary agents are nervous.

How’s it work?

Amazon Prime members who are also Kindle owners are now presented with a “Borrow for Free” button next to the “Buy” button on selected books. When the member chooses to borrow a title, Amazon credits the publisher’s account with the same dollar amount as if the e-book was sold rather than loaned. At this point, the Amazon Prime member gets to read the book as a part of his or her yearly fee and the publisher effectively gets a full-priced sale.

So, why the controversy?

This sounds fair to me. I’d sign The Write Thought titles up. So why the hubbub?

I think the concern from the publishers—most publishers with titles among those available for loan weren’t notified that their titles would be included in this program—is that they haven’t agreed to Amazon “lending” titles even if Amazon pays as if they sold it.

Also, apparently Amazon plans to report revenue from this program to publishers as a lump sum leaving the publishers to allocate this revenue their authors. Amazon is said to be basing this lump sum by looking at the 12-month sales history of titles included in the program. A rather nebulous reporting method at best.

I think the Authors Guild and the Association of Authors’ Representatives (literary agents), two groups that have spoken out about this, are concerned since most contracts between authors and publishers have a set royalty paid to the author based on revenue from each e-books sale, say 25% of net revenue and a different amount on revenue generated from rights sales, say 50% of net.

The question being, which is this? Revenue from the sale of a book or revenue from a subsidiary right? And, of course, how is a publisher to properly allocate each of its author’s revenue share if Amazon doesn’t supply a complete breakdown by title?

Another concern, of course, is if this is simply Amazon’s first salvo; will Amazon attempt to morph the program into something else. For instance, can Amazon purchase one copy of an e-book and “lend” or “rent” it as many times as it likes? Pay the publisher once and rent or loan it many times. Libraries do this and many years ago so did bookstores.

The world is still hazy when it comes to e-books.

*************************************************************

Kindle Lending Library—What Does it Mean for Publishers?

by Florrie Binford Kichler

Amazon recently announced that it was going to begin “lending” e-books to its Amazon Prime customers.

Quoting from Amazon’s news release:

“With an Amazon Prime membership, Kindle owners can now choose from thousands of books to borrow for free – including over 100 current and former New York Times Bestsellers – as frequently as a book a month, with no due dates.”

“Titles in the Kindle Owners’ Lending Library come from a range of publishers under a variety of terms. For the vast majority of titles, Amazon has reached agreement with publishers to include titles for a fixed fee. In some cases, Amazon is purchasing a title each time it is borrowed by a reader under standard wholesale terms as a no-risk trial to demonstrate to publishers the incremental growth and revenue opportunity that this new service presents.”

The Big Six publishers did not sign onto the Lending Library program. The Author’s Guild contends that nonetheless Amazon has included many publishers’ titles (not the Big Six) without the publisher’s permission. In addition, the Guild says that those publishers who have submitted their books to the Lending Library program “signed licensing agreements with Amazon for a selection of their titles, providing for a flat annual fee per title. While these publishers generally have the right to license e-book uses for many of their authors’ titles (just as most trade publishers do), our reading of the standard terms of these contracts is that they do not have the right to do so without the prior approval of the books’ authors.”

The Guild says that such a “bulk licensing program” is outside the scope of most publishing contracts and that publishers need to get permission from their authors to participate along with a contract amendment. They urge their members to contact their publishers if their books are in the Kindle Lending Library program.

The Bigger Picture

The reality is that Amazon has leveled the playing field for smaller publishers, enabling them to reach readers online in huge numbers, and publish their content quickly, easily and efficiently.

But at what cost?

The Author’s Guild claims that Amazon has included publishers’ titles in the Kindle Lending Program without consent but no publishers to this point have confirmed that publicly. If that is indeed the case, should Amazon have asked first? Or, as the company says, is “purchasing a title each time it is borrowed by a reader” plus a flat licensing fee simply another sale under standard contract terms, requiring no special handling?

“Purchasing a title each time it is borrowed by a reader” sounds like a sale, which is a good thing.  But could Amazon decide to begin lending titles more than once to multiple readers without compensating the publisher (and the author)? And if so, what recourse would publishers have?

More questions than answers. What do you think? Is the Kindle Lending Library a way for Amazon to increase device sales at the publisher’s and author’s expense or a “no-risk trial to demonstrate to publishers the incremental growth and revenue opportunity that this new service presents.”? Are you currently participating in the Kindle Lending Library and if so, how’s your experience been so far?  Would you include your titles if asked?

Let us know by commenting on this blog. Member feedback will help determine  IBPA’s  position on this issue.

Book Pricing: Finding the Sweet Spot

August 29, 2011

by Stephen Blake Mettee, IBPA Board Chair, founder of Quill Driver Books and The Write Thought, Inc.

At Quill Driver Books we put a lot of thought into the pricing of each title we published.
Here is an abbreviated list of things we considered:

• How big we anticipated the market for the title would be. A small, concentrated market may support a higher price because there are fewer books for those who are in this market to choose from. Large general markets may require a competitive price.
• The buyer demographics: Is this book for poor, starving writers or successful business people?
• How are competing titles priced? The last thing we wanted to do was to compete on price, but we knew the retailers were sensitive to pricing and might not stock a book they felt was overpriced.
• What the demand for the book would be. We felt we could get a couple of extra bucks for a book written by an author with a huge platform. Duh.
• What it cost us to print the book.

With all these factors—and more—to consider, we likely missed the optimum price, that is, the price that would return the largest profit to us. This price is often called the “sweet spot.”
For instance, if we priced a book so we netted $3 on each copy and sold 10,000 copies, we would make $30,000. But, if we priced it with $6 in it for us and sold 40 percent less, or 6,000 copies, we would make $36,000, a 20 percent increase in profit. Of course if the price that returned $6 each cut our sales to 3,000 copies we would make only $18,000.
Until a title sold down and we went back to press on it, we were stuck with the price we set since it was printed on the back cover.
I say, we “likely” missed the optimum price because, how could we ever know unless we published the identical book at different prices in identical parallel universes?
You can see why we gave it so much thought.

Enter E-Books
One grand thing about e-books is, since there is no printing involved, once edited, designed, typeset, and formatted, the cost of an e-book is zero. Another is that the retail price a publisher sets can vary day to day.
But, with these two advantages, what does a publisher need to be concerned about when pricing an e-book? Vook, the innovative company that melds books with video, has issued a splendid white paper that goes a long way toward answering this question. I’ll let you in on what it has to say in an upcoming blog.

Clever, Clever
Crown Publishing is rushing out a $.99 e-book on Rick Perry, the latest candidate for the Republican Presidential nomination. The book is actually one chapter from The Victory Lab a fall 2011 release by Sasha Issenberg. According to Crown, Victory will present a broad coverage of electoral strategies and the motivations behind the voting decisions people make and isn’t solely about Perry. This is doubly clever, because the $.99 book will sell on its own and act as an ad for the whole book.

Just a write thought.

http://www.vook.com/blog/wp-content/uploads/2011/08/PricingWhitePaper-FINAL-II-2.pdf